APPROVED MAVEN RETAIL PARTNER AGREEMENT

Last Updated: June 26, 2026

This Approved Maven Retail Partner Agreement (“Agreement”) governs participation in the Approved Maven Retailer Program offered by Maven Mane & Co. (“Maven”).

By signing this Agreement, the Approved Maven Retailer (“Retail Partner”) agrees to abide by the policies, standards, and expectations outlined below.

1. Program Overview

The Approved Maven Retailer Program is designed for established wig professionals, wig boutiques, and hair loss specialists seeking wholesale access to select Maven collections.

The program is intended for professionals who already possess experience with wigs and hair loss solutions and do not require certification, business coaching, or advanced educational programming.

Approved Retailers are independent businesses and are not employees, agents, franchisees, or representatives of Maven Mane & Co.

2. Relationship to Other Maven Programs

Maven offers multiple professional partnership opportunities, including but not limited to:

• Approved Maven Retailer™
• Beyond The Chair™
• Maven Care™
• Other professional partnership programs as developed

Certain programs may provide access to additional products, certifications, educational resources, referral opportunities, or business coaching not included within the Approved Maven Retailer Program.

Where applicable, these operational standards may also apply to other Maven professional programs in conjunction with separate program-specific agreements.

3. Wholesale Access & Included Collections

Approved Retailers receive wholesale access exclusively to:

• Maven Select
• Maven Ready-to-Finish Collection
• Limited inventory releases when available

Approved Retailers do not receive access to the following unless otherwise stated in affiliated program access:

• Signature Custom Collection
• Custom production ordering
• Density upgrades
• Factory highlights
• Curl pattern modifications
• Special manufacturing requests
• Extensions
• Beyond The Chair certification
• White label or private manufacturing

Additional access may be granted solely at Maven’s discretion.

4. Opening Order Incentive

Approved Retailers are eligible for an opening order incentive when placing an order within 7 days of account approval.

This incentive may include discounts on future purchases, partner upgrades, and other promotional opportunities as determined by Maven.

5. Wholesale Pricing

Wholesale pricing, volume incentives, and promotional pricing are proprietary and communicated directly to approved Retail Partners.

Maven reserves the right to modify wholesale pricing, discount structures, volume tiers, and incentive programs at any time.

Approved Retailers agree not to publicly disclose confidential wholesale pricing structures without written permission from Maven.

6. Sales Tax & Resale Documentation

Wholesale access does not automatically qualify Retail Partner for tax-exempt purchasing. To be approved for tax-exempt wholesale orders, Retail Partner must provide Maven Mane & Co. with valid resale documentation, such as a sales tax permit, reseller permit, resale certificate, seller’s permit, or applicable exemption certificate. Business licenses, cosmetology licenses, and professional licenses do not qualify as resale documentation on their own. If valid resale documentation is not submitted and approved, applicable sales tax may be charged at checkout. Retail Partner is responsible for collecting and remitting any applicable sales tax on products sold to their own clients or customers.

7. Minimum Advertised Pricing (MAP)

Approved Retailers agree to maintain Maven’s Minimum Advertised Pricing standards.

Retailers may not:

• Publicly advertise Maven products below approved MSRP
• Misrepresent Maven pricing
• Engage in deceptive discounting practices

Private consultations, bundled service offerings, and salon packages remain at the discretion of the Retail Partner, provided public advertised pricing standards are maintained.

Repeated MAP violations may result in account suspension or termination.

8. Authorized Sales Channels

Approved Retailers may sell Maven products through:

• Wig boutiques
• Licensed salons
• Hair loss studios
• Consultation-based client sales
• Approved websites and social media channels

The following resale channels are prohibited without written permission:

• Amazon
• Walmart Marketplace
• eBay
• Poshmark
• Mercari
• Facebook Marketplace
• Craigslist
• Unauthorized third-party marketplaces

9. Brand Standards

Approved Retailers agree:

• Not to rebrand Maven products
• Not to remove Maven branding for deceptive resale
• Not to misrepresent product origin
• Not to market Maven products as another brand
• To accurately represent production timelines and product features
• To uphold ethical client care standards

Violation of brand standards may result in immediate termination.

10. Production, Fulfillment & Shipping

Ready-to-Finish products generally require 2–4 weeks plus shipping and fulfillment.

Ready-to-Ship products ship based on available inventory.

Production and fulfillment estimates are good-faith estimates and are not guaranteed delivery dates.

Manufacturing schedules, inventory availability, international production, shipping carriers, and holiday closures may impact fulfillment timelines.

11. Client Relationships

Approved Retailers are responsible for clients they independently acquire and maintain ownership of those client relationships.

Where a client is procured directly by Maven through programs including, but not limited to:

• Maven Care™
• Oncology partnerships
• Insurance programs
• Referral campaigns
• Other Maven-led initiatives

Additional program-specific policies may apply.

12. Warranty & Workmanship

Warranty and workmanship claims must be initiated by the Approved Retailer.

End clients may not bypass the Retail Partner relationship unless expressly authorized by Maven.

Workmanship review eligibility may require:

• Product in original condition
• No unauthorized alterations
• No evidence of misuse or client damage

Maven reserves sole discretion in determining warranty eligibility.

13. Payment Disputes & Chargebacks

Initiating an unauthorized chargeback, payment dispute, or payment reversal constitutes a serious breach of this Agreement.

Maven may immediately:

• Suspend wholesale access
• Freeze active orders
• Delay shipment pending investigation
• Remove directory listings
• Permanently terminate partnership status

Chargebacks do not cancel financial obligations for products already ordered or in production.

14. Account Standing & Inactivity

Maven reserves the right to review, suspend, or deactivate wholesale accounts that:

• Remain inactive for extended periods
• Fail to maintain partnership standards
• Violate pricing policies
• Violate resale policies
• Misrepresent Maven products

15. Policy Updates

Maven reserves the right to update this Agreement, operational policies, wholesale structures, partnership benefits, and program requirements at any time.

Updated policies apply prospectively upon publication.

Continued participation in the Approved Maven Retailer Program constitutes acceptance of current policies.

16. Electronic Acceptance

By applying to the Approved Maven Retailer Program and signing this Agreement upon acceptance, the Retail Partner acknowledges that they have read, understood, and agree to abide by the terms of this Agreement.